Be the firm clients
— and AI — find first.
Your future clients search Google and ask ChatGPT before they ever call a lawyer. Counsel puts your firm in front of both — with agentic SEO, an AI intake agent that answers around the clock, and a presence the assistants actually cite.
An agentic practice,
working while you bill hours
Modern legal marketing is no longer a static website and a directory listing. It's a set of agents that keep your firm visible, responsive and recommended.
Agentic SEO
Rank on Google and get recommended by ChatGPT, Perplexity and Gemini for the practice areas and jurisdictions you serve.
AI intake agent
An always-on agent that answers prospective-client questions, qualifies matters and books consultations — day or night.
Your #portal
A live, verifiable presence on the spatial web that people and AI agents can discover by location and practice area.
LLMs trained on your practice
We train models on your firm's expertise, FAQs and voice so AI assistants represent you accurately, not generically.
Authority content
Structured, citable content that builds your firm's authority with search engines and answer engines alike.
Source analytics
See where your matters come from — search, AI, maps or referrals — and invest where the clients actually are.
Built for how clients
actually find lawyers now
Most legal marketing still optimizes for a results page that fewer clients ever reach. Here's what we do differently.
Built for AI search, not just Google
We make your firm citable in the AI answer box — where a growing share of clients decide whom to call — alongside classic rankings.
An intake agent, not just a website
Visibility is wasted if no one answers. Your agent qualifies and books prospective clients the moment they arrive, 24/7.
You own your presence
Your #portal, content and data belong to you — not rented from an agency you can never leave.
Transparent, source-level reporting
Every consultation is traced to its origin — search, AI, map or referral — so your spend follows the clients who retain.
Bar-advertising aware
Clear disclaimers, no outcome guarantees, and you approve every claim before it's published.
Earn it every month
No long lock-ins. We keep your engagement by delivering visibility and booked consultations, not by contract.
#portals & LLMs trained on your firm
Two shifts decide whether a firm gets found in 2026 — and Counsel handles both.
A live #portal, not a static page
On hashtag.org your firm becomes a #portal — a live, location-aware presence with its own AI agent. Clients nearby and the AI agents acting for them can discover you by practice area and place, then start a conversation immediately. It's a verifiable identity on the spatial web, not a brochure that sits still.
- Discoverable by location & practice area
- Its own AI agent, answering live
- Verifiable, owned identity
LLMs that know your firm
When someone asks an assistant "who's the best estate attorney near me?", you want to be the answer. We train language models on your firm's real expertise, prior matters (appropriately handled), FAQs and tone — so the assistants describe you accurately and recommend you by name, instead of inventing a generic response.
- Accurate, on-brand answers
- Cited by name in AI results
- Continuously updated as you grow
Practice areas we know
We tune your visibility to the specific matters you want — and the language clients use to search for them.
From retainer to results
Consultation & setup
We learn your practice areas, jurisdictions and goals, then stand up your #portal, AI intake agent and the structured data search and AI assistants reward.
Train & optimize
We train the models on your firm's expertise and tune your placement for the searches — and the assistant prompts — that bring real matters.
Capture & report
Your intake agent answers and books prospective clients around the clock, and you see exactly where each matter came from.
See how AI describes your firm today
We'll run a free AI Visibility Audit — what ChatGPT, Perplexity and Gemini say about your firm right now, and exactly where you're being left out. No cost, no contract.
Get your free AI Visibility Audit